Salient Details

Nov 26, 2007

Morning Express

Check out this photo. Forget the half-thought out vandalism attempt to add some sort of mustache to the woman’s face. What I noticed about this ad was that it does not mention a network or time (EDITED: okay, it mentions a time. And I guess it mentions a network, but only kind of! See the comments: I’m an idiot).

It’s an ad for a news show that also assumes you already know about it. I’ve seen in other places that this is a CNN show — which I suppose I should be able to deduce by this sign’s reference to “Headline News” which I guess is a CNN brand. But I don’t really know that, or at least that did not resonate with me as I stood on the Lorimer St. platform foggy with morningness. I declare this an ineffective ad.

How was everyone’s long Thanksgiving weekend? Mine flew by somehow: Stepfathers show, 3 on 3 tourney, Thanksgiving in CT, multiple bouts of apartment cleaning, multiple bouts of watching Battlestar Galactica and Mitch Magee’s birthday grouping last night in Williamsburg. Everyone complains about “hipster Williamsburg” and that it’s too cool for it’s own good. I think it’s the right amount of cool, the exact amount that its own good deserves. No complaints.

Speaking of complaints, my father complained that my new blog layout leaves out the links of other blogs, which apparently he uses to find my brothers? I don’t know. At any rate, I have placed them back in the right margin. It sort of destroys the minimalist thing I was going for, but I was excited to have a blog request from Pops Hines and found myself eager to accommodate. So there you go, Dad.

| Tags: ads, nyc, ucbt

12 Replies

Dyna
Nov 26th, 2007 at 9:20 am

There’s a time on it.
dunford
Nov 26th, 2007 at 9:55 am

Also, HeadlineNews is a separate (albeit CNN-run) channel - which is why there’s no mention of CNN per se. (Here in Albany, they’re next to each other on what would be a dial were this not the digital age.)
Will
Nov 26th, 2007 at 10:06 am

It may well be that everything I say is wrong.
rob
Nov 26th, 2007 at 10:19 am

I’ve seen this ad too. I noticed that the resolution on the photo is so bad it makes it look like it was taken with a cameraphone. For shame.
tanouye
Nov 26th, 2007 at 11:35 am

Also, it doesn’t say the title of the show, who the host is, or have a picture of the host.
tanouye
Nov 26th, 2007 at 11:37 am

And:
What’s up with the orange rainbow behind her? Is it supposed to represent the waterslide of excitement that is “Morning Express”? Is it supposed to be the tracks of the express train moving fast but not as fast as the morning news? Because if so, it doesn’t have enough ties to be a safe railroad track.
Linda
Nov 26th, 2007 at 12:41 pm

CNN = Cat News Network

(I miss Julie Klausner’s “Cat News.”)
patbaer
Nov 26th, 2007 at 3:17 pm

Thanks for being a 3 on 3 Judge!
tony
Nov 26th, 2007 at 4:06 pm

At first I misread Mitch’s party as being at Union Hall in Park Slope.

Then I realized it was Union Pool in Williamsburg.

Although I am more of a Park Slope guy than a Williamsburg guy, I was relieved that the party was at Union Pool. Why, I wonder.

I had to work during the party so none of this matters to anyone, including me.
Doug
Nov 26th, 2007 at 8:15 pm

Will, I did notice that in your reading of the mostly yellow Robin Meade poster, you use the semi-Anglicized “mustache” rather than French-inflected “moustache.” I see your brilliant point. Very wry indeed, old man. Very wry indeed.
tony
Nov 26th, 2007 at 9:16 pm

Americans putting an “o” into “mustache” is one of my biggest peeves.

Kudos, William B. Hines.
jerell
Dec 10th, 2007 at 8:52 pm

Fox News doesn’t offer express train-like speeds. Touché, CNN Headline News.

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