A particular keyboard sound in Bobby Brown songs

by Will

In college (UConn, 1988-1992) my friends and I listened to a lot of Bobby Brown, Bel Biv DeVoe, Janet Jackson — all huge pop hits at the time. In high school I would never have dared listen to pop music as it was all very uncool. But part of growing up for me was being able to enjoy things that weren’t cool or fashionable to the smart crowd that I desperately wanted to join. Bobby Brown has got to among the least hip of all pop music but when I listen to his “Don’t Be Cruel” album all I really think is: I love this album. Music categorizers call that genre of R&B pop “New Jack Swing” but it wasn’t called that back then. If anything, we’d describe it as Bobby Brown music.

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That’s “Every Little Step.” If you hear that song and don’t smile you are a robot.

There was one particular keyboard sound that all of those songs used. It’s the very first non-drum sound  in the song that comes in just before the :05 second mark, then two times at the :07 second mark, three quiet ones at :09, and then a rising set of four notes at :12. What is that sound? What do I call it?